The problem is not that charlatans have duped the public with pseudoscience and misinformation but rather that the expert class and the institutions in which they are embedded has failed to attend to the panoply of public values that are unavoidably implicated in the construction of policy-relevant science. The solution, they argue, is not more research, better science communication, or louder condemnations of science denial. Instead, it is greater cognitive pluralism — both in how we define problems and how we shape solutions — so that both are better able to speak to a broader range of normative postures toward risk.